Group rough draft as of 3/34 1:30am:




Business Plan Outline:


Executive Summary

Elevator Pitch




Business Description

Mission



Value Statement



Vision Statement



Company Summary



Company Ownership



Company Locations


Industry Analysis

Industry Review



Regulations Review



Competitive Analysis



Market Segmentation (potential customers)



Market Growth Potential



Risk Anaylsis



SWOTT Analysis




Marketing Section

Product Concept



Evidence of Market Needed



Target Market Analysis



Target Market Segment Strategy



Value Proposition and Competitive Edge



Marketing Strategy



Sales/Pricing Strategy



Sales & Marketing Channel Plan


Operations


Strategy and Implementation



Technology Plan



Management Team



Organization Chart



Management Team Gaps



Licensing, zoning and legal concerns


Finance


Start-Up Funding /Required total outside investment



Use of Funds



Sales Forecast



Cash Flow



Balance Sheet/Income Statement



Break-Even Analysis



Business Ratios



Valuation after 5 years



Important Assumptions



Exit Strategy


Appendix /References